Emotional Deep Dives

The Five Money Personas — Which One Are You?

Episode 242 min8 July 2026

Video player coming at launch

About this episode

What it's about

Are you an Anxious Protector? A Free Spirit? A Wounded Warrior? David and Emme introduce the five emotional patterns that define your relationship with money.

Money personasEmotional patternsSelf-identification

In this episode

What we cover

  • Introducing the 5 Money Personas framework
  • The Balanced Builder — steady and growth-oriented
  • The Anxious Protector — driven by financial fear
  • The Avoidant Free Spirit — living in the moment
  • The Wounded Warrior — carrying past financial trauma
  • The Perfectionist Analyzer — paralysed by analysis
  • Take the quiz to discover your persona

Where to start

Discover your Money Persona

Take our free 3-minute quiz to find out which emotional money pattern drives your decisions.

Take the quiz
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