It began with a simple, nagging observation: people who know exactly what they “should” do with money often can't bring themselves to do it. The problem is rarely the plan. It's the feelings — fear, shame, avoidance, self-sabotage — the parts of money nobody seems willing to talk about.
“The problem was never the plan. It was the feelings.”
Then David and Emme started talking. She was studying psychology and open about her own money anxiety; he was fascinated by the emotional patterns underneath financial decisions. In conversation, something clicked — between her emotional awareness and his curiosity about behaviour, they could explore the part of money that usually gets ignored.
As they kept talking, a shared way of working took shape: an emotion-first approach that gave their conversations a structure. Emotional Money is where they think out loud about applying that lens to our relationship with money.